Restaurant marketing objectives include promoting specials and events, upselling menu items, and generating a buzz, just to name a few. Print remains the go-to medium when it comes to conveying personality, telling a story, welcoming visitors and developing an ambiance. Here are five big ways that print tastefully markets restaurants of all sizes:
1. Signage
There’s no better way to turn foot traffic into sales, and transform spaces into showcases than with indoor and outdoor signage. Getting customers in the door takes bold and innovative options. Durable banners can be hung from buildings to attract attention from a distance and sail signs can be positioned near a building or along a busy boulevard.
2. Labels, stickers and decals
Restaurants can shape the atmosphere, clearly direct traffic flow, and show off specials and new items with bright, full-color imagery on window, table and floor decals. Using QR codes on decals serves up quick reference and easy online ordering. Wall decals feature seasonal specials and easily transform the décor. Branded labels and stickers create a marketing message on the go. Available in a wide variety of sizes, they are perfect to have on hand to dress up various restaurant provisions like take-out boxes, paper bags, coffee cups and giveaways.
3. Print to hold on to
Brochures, postcards, flyers and door hangers are just a few examples of tangible pieces that inspire action. Take-Out menus and Rack Cards can be placed at nearby businesses and hotels to promote patronage. Whether boosting repeat business through direct mail Postcards, canvassing entire areas with Door Hangers, or offering loyalty program perks like Fridge Magnets, the tactile nature of print keeps brands front and center while prompting response.
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